enter europe with us
Discover how we help manufacturers of laser system components to successfully establish their products in Europe.
Get to know who we are. What sets us apart. Why we are the best partner for you.
who we are
VONJAN Technology GmbH is one of the leading suppliers of core components for modern laser systems in whole Europe.
We focus on supplying manufacturers of industrial laser systems, and special machines in Europe with cutting edge Laser Sources, Scan Heads, Focusing Lenses and Beam Expanders for smooth system integration.
We know that success in the European market requires more than just high-quality products. It takes strong, reliable, and local cooperation. That’s why we focus on building long-term, collaborative partnerships with our suppliers and customers. By working together closely, we can efficiently bring innovative technologies to market and deliver lasting value to all parties involved.
For manufacturers of laser system components, partnering with us not only provides access to the European market but also offers additional valuable benefits, listed below.
We successfully position your products in the highly competitive European market by leveraging our strong presence, as well as our market and product knowledge, to ensure maximum visibility and success.
With our experienced team, deep understanding of the European market and required technology, we make sure that your products reach the right audience and achieve a strong market presence.
Thanks to our market expertise and efficient, proven processes, we help to overcome entry barriers, saving your time and resources while reducing operational risks.
Why work with us?
With 25 years of experience in the international laser market and a deep understanding of European regional dynamics, VONJAN is a strategically valuable partner. We focus on long-term collaboration built on reliability, flexibility, and expertise.
As your partner, we help you to successfully enter the European market risk-free and without high fixed costs. We handle logistics, ensure EU compliance, expedite market entry, drive product visibility and sales.
Our strong local presence, market knowledge, and extensive network maximize your success in Europe, allowing you to focus on innovation while we take care of the rest.
Expertise, Network and Targeted Distribution
A strong market presence and high visibility are crucial to succeed in a highly competitive market. Especially in Europe, one of the most important markets for mechanical engineering and laser technology, this requires strategic partnerships and a deep understanding of regional requirements in order to position products effectively. Without such a presence, it can be difficult to reach a large number of potential customers quickly and in a well targeted approach.
We continuously invest in our visibility across relevant channels. We have established a strong presence, particularly on social media, tailored to the needs of European system integrators and special machinery manufacturers. Our communication is designed to clearly and directly highlight the benefits and value of the products we offer, adhering to modern standards. With our modern, clear, and user-friendly website, we ensure that our products are presented effectively, allowing potential customers to immediately recognize their value.
At relevant European trade fairs, your products are presented professionally to capture the attention of key decision-makers in the industry.
Through our partnership, you benefit from our strong market presence, high visibility, and professional reputation. You can trust us to position your products with the right customers. Our expertise ensures that your portfolio is showcased effectively. You gain from our extensive reach, enabling rapid market penetration without the need to invest in building a local network.
A broad customer base is crucial to successfully establish products in the market. In the European machinery sector, which is shaped by numerous industries and specialized applications, direct and targeted access to different customer groups allows for flexible and focused marketing.
The varying requirements in terms of laser application, performance, and price demand that the right products are presented to the right customers. To efficiently position products, access to customers and understanding their needs is essential.
We have built long-term partnerships with a large number of companies in the European machinery sector. Our diverse customer base spans industries such as automotive, aerospace, consumer electronics, packaging, ID security and many more, including specialized applications. We work with a variety of clients, including system integrators, custom machinery manufacturers, and research institutions across whole Europe. Many of the leading European laser system manufacturers are already among our customers.
With years of experience and close collaboration with our clients, we have gained deep insight into the specific needs and requirements of different industries and laser applications. This expertise allows us to effectively communicate the value of your products and position them where they will have the greatest impact. Simultaneously, we are committed to expanding our customer base and increasing visibility to open up new market opportunities for your products.
By fostering strong, trust-based relationships with our clients, we not only ensure easier access but also gather valuable feedback. This feedback drives the ongoing, tailored development of your products to better meet market demands in Europe.
By partnering with VONJAN, you gain access to our extensive and continuously growing customer base of over 1,500 companies across Europe.
We manage the entire marketing and sales process and strategically position your products with the right target audiences, saving you the time and resources needed for market research, relationship building, and travel. With our deep understanding of various industries and applications, we ensure your products are positioned effectively in the relevant markets.
Our strong relationships with customers allow us to provide valuable insights, helping you refine and improve your products to better meet market demands. This partnership not only maximizes your market opportunities but also helps you enhance your product's impact in the market without the need for direct customer engagement.
A deep technical understanding is crucial to recognize the full benefits of a product and communicate these advantages effectively to the right customers. In a complex market like Europe, characterized by diverse requirements and applications, it is not only important to make products visible but also to position them precisely. Only then can they reach their full potential and deliver the desired benefits to the target audiences.
Thanks to our extensive technical expertise, we are able to fully understand the specific benefits of your products and communicate their value precisely to potential customers. We understand the challenges our customers face and know exactly how your products can address these challenges.
Additionally, we have in-depth market knowledge and a clear understanding of the various requirements and applications across different European countries. This expertise allows us to position your products effectively and precisely within the respective markets.
Our combination of technical know-how and detailed market knowledge ensures that your products are placed where they provide the greatest benefit to the target audiences. Through modern sales processes, trade show appearances, our well-structured website, social media, and direct customer visits, we market your products effectively and with precision.
For you, this means that your products will be presented in the right context and directly and professionally communicated to the relevant customers. With our technical expertise and market knowledge, we ensure optimal positioning of your product and its advantages. You will benefit from effective, targeted marketing and sales activities, driven by a deep technical understanding of your products - all without any additional effort on your part.
A well-structured product portfolio does more than provide standalone solutions. It creates opportunities for cross-selling by combining complementary products that work seamlessly together. Customers benefit from combined solutions tailored to their needs. At the same time, a strategic product placement ensures that innovative technologies reach the right customers, maximizing their impact. Additionally, cross-selling offers valuable touchpoints for marketing, identifying potential opportunities for further engagement.
Our carefully curated portfolio of laser sources, deflection units, focusing lenses, and beam expanders allows us to offer complementary components that work together seamlessly. This enables us to provide highly targeted solutions to meet customer needs, all from a single source.
We have a deep understanding of how our products interact, allowing us to offer not just individual components but also to identify additional needs that arise within specific customer applications and projects. By strategically leveraging cross-selling, we can go beyond selling products and create opportunities for customers to discover combined solutions for their integration.
For you, this means your products will be integrated into our thoughtfully designed portfolio, enhancing their visibility and positioning them where they can provide maximum value. Thanks to our comprehensive understanding of both individual components and how they work together, VONJAN can ensure your products are part of the optimal solution for customer needs. Moreover, the cross-selling approach opens up key marketing opportunities, driving demand and expanding market reach - without you having to make additional investments in expensive marketing or customer outreach in Europe.
In Europe, professional Product Life-Cycle Management (PLM) is crucial for the long-term market success of a company and for building trust with customers. Customers expect not only high-quality products but also the assurance that these products will remain stable, reliable, and compliant throughout their entire life cycle. Careful planning and ongoing monitoring from development to phase-out protect customers from unforeseen costs, production disruptions, or the need for recertification and reputation-loss for the integrator.
Without a well-thought-out PLM strategy, buyers in Europe may face unexpected changes post-launch, which could lead to additional adjustments of their system design, testing, and documentation - disrupting operations, causing high costs and delays.
A well-established PLM system ensures that products are introduced only when they are fully mature, in stable mass-production and compliant with European market standards and legal regulations. It also guarantees consistent availability and prevents negative surprises, such as sudden product changes or even discontinuations.
Our Product Life-Cycle Management (PLM) process covers all stages, from cooperation during product development to market introduction, ongoing monitoring, and eventual phase-out. By closely managing every step of the product life cycle, we help mitigate risks such as unexpected costs, production delays, and certification issues for our customers. We have developed highly effective and efficient PLM processes that ensure your products are aligned with the specific needs and expectations of the European market and customers.
VONJAN’s comprehensive Product Life-Cycle Management (PLM) ensures that your products meet the specific needs and expectations of the European market. By managing every stage - from development to market introduction, ongoing monitoring, and phase-out, we help minimize risks such as unforeseen costs, production delays, and certification issues for our customers. Our effective PLM processes ensure that your products are compliant with European customers expectations and legal regulations. This approach fosters customer trust and supports the long-term success of your products in Europe.
The competitive European laser market demands a competent sales and project management team to build and maintain long-term customer relationships and ensure success. Customers seek more than just high-quality products; they rely on expert guidance and technical support to select the right components for their specific laser applications and projects.
Laser processing often involves complex requirements, as various system components - from the laser source to beam deflection units, optics, and controls - must be precisely matched. A deep understanding of these interdependencies is crucial to avoid missing market opportunities, losing projects, and ensuring innovations reach their full potential.
VONJAN’s sales approach goes far beyond providing product specifications, prices and delivery time.
We take the time to thoroughly analyze our customers’ project requirements, understand their specific applications, and assist them in selecting the optimal system components to address their unique challenges. We work closely with our suppliers, fostering a collaborative partnership to ensure their products are effectively integrated into the market.
Our experienced team combines technical expertise with a systematic market approach, guiding customers through every stage of their project. From initial needs analysis to the selection of suitable components and their integration into our customers laser systems, we ensure alignment between customer needs and the technical strengths of your products.
A structured sales process guarantees smooth communication, transparent workflows, and timely execution. Furthermore, we continuously monitor new industrial processes and market trends to bring innovations exactly where they are needed.
Our expertise in sales and project management enables targeted and sustainable market penetration. We not only ensure the visibility of your products but also support their successful integration into industrial applications. With our in-depth technical understanding, we provide tailored solutions that form the foundation for long-term, stable business relationships and sustained success.
As a partner, we are more than just a sales channel – we are the crucial link between your technology and the right target audiences. Our close support and professional project management optimize processes, reduce market entry barriers, and increase the acceptance of your products in the European market.
local Services and deep Technical know how
In today’s competitive industrial landscape, rapid response times and reliable deliveries are critical to business success. Companies that receive their components without delay can maintain production schedules, reduce downtime, and stay ahead of market demands.
For laser system integrators, supply chain disruptions can lead to costly delays, project setbacks, and missed opportunities. Ensuring that high-quality components are available exactly when needed is essential for seamless operations and long-term business stability.
Our own local warehouse in Germany provides a strategic advantage, ensuring short lead times and flexible logistics across Europe. By maintaining carefully managed inventory levels, we can quickly fulfill customer demands while mitigating supply chain risks.
To accommodate fluctuations in demand and urgent requests, we establish buffer stocks for critical components. Every product leaving our warehouse undergoes rigorous quality control, ensuring it arrives fully tested and ready for immediate use.
Partnering with VONJAN means your products are stored under perfect condition and delivered quickly to customers across Europe. Our efficient logistics infrastructure eliminates long lead times, preventing supply bottlenecks that could disrupt our customers production process.
By minimizing delivery times and ensuring reliable short-term product availability for maximum flexibility, we help strengthen our customers position in the market and their confidence in your technology - enhancing market acceptance and driving long-term success.
In Europe, strict quality standards are mandatory, ensuring that products meet regulatory requirements and integrate seamlessly into industrial production processes. Customers expect compliance with high quality and legal standards to guarantee reliability, safety, and efficiency in their operations.
Long-distance shipments from outside of Europe pose risks of transport damage, which can compromise product quality and lead to costly delays for customers in Europe. A comprehensive and modern quality management located in Europe is essential to maintain consistent quality and ensure reliable deliveries to our customers. This increases trust in your products and accelerates acceptance.
Upon arrival at our facility, all products undergo a thorough quality inspection for both visible and hidden damages, ensuring compliance with agreed quality standards. Our state-of-the-art testing equipment allows us to verify key performance parameters, guaranteeing that each product meets the highest industry expectations of our customers in the European laser market.
Only tested and approved products leave our warehouse, ensuring that customers receive reliable, damage-free components. This minimizes risks, prevents unexpected issues, and enables consistently fast and reliable deliveries from Germany, to all laser system integrators across Europe.
With our professional and modern quality management in Inning, we help to identify transport damage and quality problems before the product reaches the end customer. This prevents disruptions for our customers and ensures that the components can be seamlessly integrated into their machines and systems.
By detecting and addressing potential defects at an early stage, we safeguard your product's reputation and save European customers from costly production delays, shipping and customs clearance costs and much more - boosting confidence in your products and your long-term success in the European market.
Reliable and local technical service and support are essential for a successful market entry and long-term growth in Europe. Customers here expect fast and competent assistance - whether for combination, integration, proper use, or other technical questions. Delays or miscommunication can lead to uncertainty and lost business opportunities.
Without a local point of contact, manufacturers face increased effort, costs to solve support and service cases in Europe. Lack of local support can not only impact customer satisfaction but also result in missed opportunities and a weakened market position and reputation for your products.
We offer comprehensive local support and are a reliable and competent point of contact for our customers in Europe. Thanks to in-depth training from our suppliers, we are very familiar with the products and offer targeted technical advice and practical training to ensure seamless integration of your products into our customers' machines. Thanks to direct communication and no time zone delays, our customers benefit from particularly fast response times.
In addition, our service and support processes comply with strict EU regulations. We take care of warranty processing and ensure that all necessary services are carried out efficiently and professionally - both at our factory or directly at the customer's site. In this way, we protect the reputation of your products and ensure that integrators receive fast and reliable help if needed. Our support is also available after the purchase and ensures long-term success and customer satisfaction.
With our local service and support, your products will have a reliable presence in the European market, with a dedicated point of contact for customers, buying your products. This not only reduces your support workload but also enhances customer satisfaction. Our fast and accurate assistance ensures smooth integration and helps customers get the most out of your products.
A strong and dependable local service and support team is key to building trust, establishing your products in the European market, and fostering long-term business growth.
In industrial laser technology, professional and flexible customizations of system components are crucial to meet the specific requirements of various laser applications and individual project needs of our European customers. Customized components offer European laser system integrators a clear competitive advantage, strengthen long-term partnerships, and expand market potential.
For more demanding projects, it’s often necessary to tailor product performance parameters to meet the unique needs of each application. That’s why we work closely with you and our customers to develop customized solutions that provide them with a distinct competitive advantage.
Typical customizations include adjusting fiber lengths and beam or pulse characteristics of our laser sources. We also offer modified coatings for our scan heads and optimize optics for specific applications, based on the unique project requirements of our customers. These customizations ensure the seamless integration of our products into the laser systems and special machines of our customers
Through a close collaboration with VONJAN, you gain a clear understanding of the specific requirements in the European laser market. If a customization of your product is needed, we will reach out to discuss the best possible solutions with you.
This ensures that your products are perfectly aligned with the needs of European system integrators and special machine manufacturers, setting you apart from other suppliers who lack a local partner in Europe to provide market feedback and coordinate customization projects.
Having a partner with a local laser application laboratory in Europe is crucial for suppliers who want to build trust in their products across the European market. While technical parameters are essential, many customers prefer to evaluate system components under real-world conditions before making their final decision. By testing components in the laboratory, customers can assess how system components perform in actual laser processes, ensuring that they deliver the desired performance after system integration.
Our professional laser laboratory and application team offer European laser system-, and special machine manufacturers the opportunity to conduct thorough evaluations of your products, providing transparency and valuable insights. This hands-on approach builds trust and ensures that your products are not only technically sound, but also perfectly suited to meet the practical needs of specific customer projects.
We guarantee precise validation, proving to potential customers that your components perform optimally for their projects under real-world conditions. The detailed analysis and documentation we provide will strengthen their trust in your products and simplify purchasing decisions.
Ultimately, this boosts customer confidence in the long-term value of your product, fostering successful partnerships and market acceptance.
The insights we provide will help fine-tune your products for the European market, allowing to position them more effectively to meet customer needs.
Safety and Efficiency
For the European market, products must meet strict safety, environmental and technical standards and regulations. These regulations are legally required and crucial for market access as well as for building customer trust.
Manufacturers who fail to meet these standards, but still export their products into the EU, risk heavy fines, product recalls, or even the destruction of goods by customs authorities. More severe consequences include long-term damage to the manufacturer’s reputation, which can significantly impact future market opportunities in Europe.
International manufacturers face the challenge of understanding and meeting these complex and ever-changing requirements. Ensuring compliance with all relevant standards is therefore essential for a smooth and successful market entry into Europe.
With our in-depth knowledge of European market requirements, we ensure that all our products comply with the relevant EU regulations before they are offered in the market. Our team checks whether your products meet all necessary requirements, including CE marking, the RoHS Directive, the Machinery Directive, and other technical standards.
We assist you in performing the required tests and obtaining the necessary certifications for a secure and successful product launch in Europe.
Additionally, we keep a close eye on any changes in legislation, ensuring that your products remain up-to-date with the latest requirements. This minimizes legal risks and guarantees long-term market success.
With VONJAN as your partner, you can be confident that your products meet all European legal standards without having to spend time and resources navigating the complex legal landscape of the European Union yourself. This not only saves valuable time but also protects your business from unexpected market barriers or sanctions.
Professional and proactive compliance with EU regulations gives you a significant competitive advantage over your competitors who fail to meet these requirements, as they risk being banned by EU customs authorities and quickly disappearing from the European laser market with a ruined reputation.
In many European countries, payment terms are typically set after delivery rather than requiring advance payments. This practice fosters strong, trust-based business relationships and enables companies to plan their liquidity efficiently.
For manufacturers from third countries who are new to the European market or looking to expand their market position, adapting to these payment practices can be challenging. Transparent and reliable payment management is crucial for easing market entry and establishing a stable business relationship.
We handle the centralized payment processing between from customers in Europe and to our suppliers outside Europe. By taking on the payment risk, we ensure that you receive payments reliably, regardless of the payment terms we have agreed on with our customers in the machine building industry. VONJAN manages the complexities of collecting payments from customers across Europe, providing a stable and secure financial structure for both sides.
VONJAN takes on the responsibility of managing the payment terms with our customers across Europe, ensuring that you, our supplier, don't have to deal with the varying payment expectations in different regions. We handle the complexities and risks associated with individual payment conditions. As a result, you are paid directly by us, eliminating any financial risk on your end. You can rely on us as a financially stable and trustworthy partner to ensure secure and predictable payments for your products.
Imports into the European Union are subject to strict customs regulations. Incorrect or incomplete documentation can result in delays, high storage costs, or even the return or destruction of goods. Customs inspections are a crucial part of the import process, and missing documents or uncertainties can lead to goods being held up, causing significant financial consequences.
In addition to financial risks, these issues can undermine trust with business partners and customers. Reliable, compliant customs clearance is therefore essential to ensure smooth deliveries, avoid unnecessary costs, and strengthen your products acceptance in Europe in the long term.
We handle the entire customs clearance process for you, ensuring that your goods arrive in the European market quickly, safely and without complications. Thanks to our extensive experience and close collaboration with European customs authorities, we guarantee an efficient and delay-free process.
Before shipment, we verify all relevant import documents to ensure that your products are correctly classified and cleared. In case of a customs inspection, we take full responsibility and handle direct communication with the relevant authorities to resolve any issues swiftly.
With our expertise in customs clearance, we avoid unnecessary delays and ensure that your products arrive in the EU on time and without additional costs. If any import issues arise, we handle them, so our customers don’t have to face high costs or delays.
Our European customers benefit from a smooth, hassle-free delivery, as they don't need to deal with complex EU import procedures. They can purchase directly and conveniently from VONJAN in Germany. Our customs expertise fosters high acceptance of the products we distribute in the EU, as customers know they can rely on us and our professional service.
Trust is the cornerstone of successful, long-term partnerships - especially when sensitive information is exchanged. Mishandling of such data can compromise not only the partnership but also the strategic goals of both parties. The confidentiality of your data is crucial, not just for legal compliance, but also to maintain the trust that forms the foundation of successful collaboration with VONJAN.
We treat your data with the highest level of confidentiality and understand the critical nature of the information we handle. We have implemented secure processes to protect it at all stages. Our team strictly adheres to European standards for data security and privacy, ensuring that all sensitive information is protected from unauthorized access, misuse, or loss.
We work with you to establish clear confidentiality agreements, ensuring that every piece of information exchanged is protected under legally binding terms. Additionally, we regularly audit our processes to adapt to any evolving security challenges.
By partnering with us, you can trust that your sensitive information is handled with the utmost confidentiality and professionalism. This enables transparent and open communication, which is essential for effective collaboration and success in the European market together. Our commitment to confidentiality fosters a relationship based on trust, allowing us to focus on achieving mutual success without concerns about data security.
what we are interested in
VONJAN is always looking for manufacturers of products for integration into laser systems, who want to successfully tap into the European market and at the same time complement our product portfolio. This includes areas such as Laser Sources, Scan Heads, and Optics.
We place great importance on innovation, quality, close collaboration and commitment.
Our wide range of laser sources, scan heads, optics and beam expanders is highly valued by our customers. To support them in any future challenges, we place great emphasis on technological differentiation and compliance with European quality and safety standards when selecting our products.
The European market is highly competitive and brings with it special challenges that we can only overcome by working together. That is why we rely on a long-term and trusting cooperation to successfully establish innovative products and ensure sustainable success. We don’t do things by half measure.
We work with laser system- and special machine manufacturers throughout Europe and assist them in selecting the best components for their projects and laser processes. For this, we are always on the lookout for innovative products that optimize our customers' laser processes and advance the development of new laser systems.
With VONJAN as your local partner in Germany, your products not only gain access to the European market. You also minimize risks, reduce costs, and benefit from a highly experienced team that ensures the seamless, professional distribution of your products.
Let's Work together!
We are always eager to discover new partnerships and connect with innovative companies. Just click the button below to access a simple form where you can share key details about your business. This will help us uncover exciting collaboration opportunities and explore how we can create something great together.